What is UPLAY

UPLAY Canada is a Hamilton-based youth basketball development program that has grown into one of Canada’s leading AAU-style clubs, focused on elevating players athletically and academically to reach NCAA and professional levels.

The program, founded and coached by Dwayne Washington, emphasizes skill development, work ethic, leadership and college placement, and has produced high-level prospects — including Shai Gilgeous-Alexander, Shaedon Sharpe and others — who went on to major U.S. college programs and the NBA.

UPLAY expanded its profile after earning Nike sponsorship and competing on the Nike EYBL circuit, positioning itself as a national-calibre program that combines elite travel competition with academic support and player exposure.